Communicatieklimaat, externe waardering en organisatie-indentificatie op verschillende organisatieniveaus

Eerder onderzoek heeft uitgewezen dat gepercipieerde externe waardering en communicatieklimaat van invloed zijn op de organisatie-identificatie van werknemers. In dit artikel staat de vraag centraal in hoeverre beide factoren van invloed zijn op de identificatie van werknemers met diverse niveaus binnen hun organisatie. This paper presents the results of a study of the influence of communication climate and perceived external prestige on organizational identification at different organizational levels. The results show that communication climate has the strongest link with employee identification at the daily work group level. Whereas perceived external prestige has the strongest influence on employee identification with the organization as a whole. The results indicate that both communication climate and organizational identification are multiple constructs. In order to enhance organizational identification at the work group level, management should pay particular attention to the communication climate at the work groups. If one, however, wants to influence employee identification with the organization as a whole, it would be wiser to work through the perceived external prestig