Add to ORKGThis study tries to understand how consumers evaluate channels for their purchasing. Specifically, it develops a conceptual model that addresses consumer value perceptions of using the Internet versus the traditional (physical) channel. Previous research showed that perceptions of price, product quality, service quality and risk strongly influence perceived value and purchase intentions in the offline and online channel. Perceptions of online and offline buyers can be analyzed to see how value is constructed in both channels. This model enables comparisons between online and offline shoppers perceptions. As such, it is possible to determine the factors that encourage or prevent consumers to engage in online shopping
With the growing popularity of the internet as a channel of distribution many researchers are trying...
With the growing popularity of the internet as a channel of distribution many researchers are trying...
With the growing popularity of the internet as a channel of distribution many researchers are trying...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, i...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, i...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, i...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, ...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This thesis explores the factors driving the online buying decision process and answers the research...
The study tries to recognize that, how consumer measure channels for their purchasing. Specifically,...
The examination attempts to understand that how purchaser degree channels for his or her buying. In ...
With the growing popularity of the internet as a channel of distribution many researchers are trying...
With the growing popularity of the internet as a channel of distribution many researchers are trying...
With the growing popularity of the internet as a channel of distribution many researchers are trying...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, i...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, i...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, i...
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, ...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
This thesis explores the factors driving the online buying decision process and answers the research...
The study tries to recognize that, how consumer measure channels for their purchasing. Specifically,...
The examination attempts to understand that how purchaser degree channels for his or her buying. In ...
With the growing popularity of the internet as a channel of distribution many researchers are trying...
With the growing popularity of the internet as a channel of distribution many researchers are trying...
With the growing popularity of the internet as a channel of distribution many researchers are trying...