The Role of Cultural Models of Self-Worth in Vicarious Experiences of Wrongdoing

This research sought to understand why people from different cultures respond in fundamentally different ways to their own ingroup transgressions. We predicted that in face cultures, where self-worth is defined by one's reputation, ingroup transgressions would elicit vicarious shame and withdrawal tendencies, especially in public; in dignity cultures, however, where self-worth does not depend on reputation and justice is a focal concern, ingroup transgressions would elicit vicarious guilt and reparative behavior. In Study 1, participants responded to hypothetical ingroup transgressions. In Study 2, sorority and fraternity members recalled a time when a group member committed a wrongdoing. In Study 3, we simulated a real ingroup offense in the lab. We found partial support for our hypotheses in Study 1; face predicted distancing behavior, mediated by image-threat appraisals and shame, but only in public. The results in Studies 2 and 3 were less clear, and suggest evidence for motivated distortion