Application of innovations in agriculture and digitisation of sales as a basis for the future

The aim of the research is based on the basic IT knowledge of agricultural producers and the assumptions of the application of information technology in agriculture. The main goal of the work is to determine the attitudes of young people in the South Bačka district as they see their career in the future. Based on a literature review, a survey was conducted using a questionnaire. The research was conducted in three thematic units, the attitude of young people towards agriculture, the relationship between traditional sales at the marketplaces and the digitisation of sales, and the attitude towards agriculture as an occupation of the future. Based on the results of research on a sample of 200 respondents, we determined the perspectives of agriculture in the future from the point of view of the application of innovation and digitisation as well as the attitudes of young people as future farmers. The results provide a basis for concluding concrete guidelines for future research in the field of agriculture and youth