Ett företags internationaliseringsprocess : - i ett land kulturellt skilt från dess hemmamarknad

Abstract Purpose: The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm’s original market. Methodology/approach: The study is a single case study which examines one firm’s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data. Findings: The theory of the Uppsala model was applied to the case-company to test the model’s completeness. The authors found weaknesses and added three more aspects to the model. These three aspects have all been important in the case-company’s internationalization process. Practical implications: The practical implications in the case-company’s internationalisation process has been the access to Dr Han Wei’s personal network and his knowledge of the business culture in China. Research limitations: The study is limited is to one company’s Internationalization process and can therefore not be generalized. Originality/Value: The study has contributed with a theoretical development of the model. Keywords: Internationalization process, Uppsala model, establishment chain, psychic distance, personal networks, Guanxi Paper type: Single case stud