It is possible to communicate, to share videos, photos, etc., to get daily news, to play a game, and to make many other activities by having an account on Facebook. Therefore; researchers, decision makers, marketers. try to find how they can use Facebook on behalf of organizations. In this respect, it is important to define Facebook users ' activities and motivations. Within the scope of this study, we focused on motivations of Facebook usage and investigated the differences in motivation scores between gender, age, preferred devices and time spends. A survey of 804 participants revealed that the main reasons for Facebook use were "business-orientation ", "creation", "information seeking", "status seeking", "entertainment", "communication" ...
There continues to be a gap in understanding of what makes an individual engage in Facebook use. Thi...
This study explores the use of Facebook in Mauritius under the lens of the famous Uses and Gratifica...
Millions of people around the world use social network sites (SNSs). SNSs have caused a new way of i...
According to the uses and gratification theory (UGT), Facebook usage motivations of generation X and...
This study examined whether the purposes of Facebook usage is associated with gender and big five pe...
In the present study, we investigated individual differences in the motivation for Facebook use. In ...
The purpose of this study was to investigate the relationship between frequency of Facebook usage, t...
The present study explored Swedish students’ motives for using Facebook and how those motives were i...
Facebook sosyal ağı bugün yarım milyardan fazla insanı, özellikle genç kullanıcıları dünya genelinde...
This chapter investigates gender differences in motivations to use social networking sites (SNS), a ...
© 2019 by IGI Global. All rights reserved. This chapter investigates gender differences in motivatio...
In recent years, social networking sites such as Facebook are new social contact tools that allow pe...
AbstractWhen the popularity of the Internet has increased worldwide, there have been various website...
This diploma thesis aims to map and compare motives which lead users of two different age groups to ...
Introductoin: Nowadays Facebook is known as one of the most prominent social networking sites. Sever...
There continues to be a gap in understanding of what makes an individual engage in Facebook use. Thi...
This study explores the use of Facebook in Mauritius under the lens of the famous Uses and Gratifica...
Millions of people around the world use social network sites (SNSs). SNSs have caused a new way of i...
According to the uses and gratification theory (UGT), Facebook usage motivations of generation X and...
This study examined whether the purposes of Facebook usage is associated with gender and big five pe...
In the present study, we investigated individual differences in the motivation for Facebook use. In ...
The purpose of this study was to investigate the relationship between frequency of Facebook usage, t...
The present study explored Swedish students’ motives for using Facebook and how those motives were i...
Facebook sosyal ağı bugün yarım milyardan fazla insanı, özellikle genç kullanıcıları dünya genelinde...
This chapter investigates gender differences in motivations to use social networking sites (SNS), a ...
© 2019 by IGI Global. All rights reserved. This chapter investigates gender differences in motivatio...
In recent years, social networking sites such as Facebook are new social contact tools that allow pe...
AbstractWhen the popularity of the Internet has increased worldwide, there have been various website...
This diploma thesis aims to map and compare motives which lead users of two different age groups to ...
Introductoin: Nowadays Facebook is known as one of the most prominent social networking sites. Sever...
There continues to be a gap in understanding of what makes an individual engage in Facebook use. Thi...
This study explores the use of Facebook in Mauritius under the lens of the famous Uses and Gratifica...
Millions of people around the world use social network sites (SNSs). SNSs have caused a new way of i...