STUDY OF INTEGRATED TICKETING SYSTEM OF PUBLIC TRANSPORT IN JAKARTA VS VARMLAND, SWEDEN : A Case Study of TransJakarta Busway and Commuter Train Jabodetabek with Varmlandstrafik AB and Karlstad Buss

The heightened mobility of people in the DKI Jakarta province andsurrounding area requires balance of the development public transport services.One of service attributes in public transportation is ticketing system. Currently,the ticketing system in Jakarta needs to be improved and still not integrated.Therefore, the importance to develop and implement a new integrated ticketingsystem to increase the competitiveness and attractiveness of public transports. Italso gives an opportunity to the operators in order to implement several of ticketprices. There are some of barriers that faced by operators in development a newintegrated ticketing system such as; institutional issue, resources integration, andfinancial problems.In order to describe and analyse the development of a new integratedticketing system, this thesis uses a qualitative research approach and five sourcesof evidence i.e. documentation, archival records, an interview, direct andparticipant observations through a survey using the form of questionnaires thatdistributed to the public transport users. Further, this study also uses the case ofVärmlandstrafik AB as the comparative study and the theoretical basis of the newservices development as an approach to assess the possibility of implement a newintegrated ticketing system. It aims to investigate the ticketing system phenomenonusing information and data observations as materials to analyse, explore, andprovide depth explanation.By analysing data from a survey of passengers, this study gave a descriptionand explanation related the characteristic and the travel behaviour of passenger,also an assessment of ticketing system that underlies the development a newintegrated ticketing system. Then, using the comparative case study ofVärmlandstrafik AB that already implement an integrated ticketing system and theself-services in provision of public transport services gave an analysis what needsto prepare for implement a new integrated ticketing system consider to theorganizational process. Key word: An integrated ticketing system, TransJakarta Busway, Commuter TrainJabodetabek, New Service Development (NSD