Social media helps firms establish a connection with their stakeholders by mitigating geographic and demographic barriers. Firms using social media can effectively engage in close relationships with their stakeholders. Firms must measure engagement levels to manage such fruitful relationships and develop social media strategies accordingly. Although studies have examined B2C industries' levels of stakeholder engagement via social media, corresponding research on B2B industries has been limited. Thus, in this study, the relationship between global 3PLs and their stakeholders through social media is examined. The study is based on a content analysis of Facebook posts of 30 global 3PLs analyzed from 1 November 2017 to 31 January 2018. In this ...
Social networks have deeply transformed the way people collect information, communicate and interact...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Submitted in partial fulfillment of the requirements for the Degree of Master of Business Administra...
Social media helps firms establish a connection with their stakeholders by mitigating geographic and...
Social media helps firms establish a connection with their stakeholders by mitigating geographic and...
Social media is an important driver of firm success by providing an avenue for stakeholder engagemen...
Social media play an increasingly large role in corporate communication and stakeholder relationship...
Social media provides a significant avenue for stakeholder engagement which is crucial to ensure loy...
Social media provides a significant avenue for stakeholder engagement which is crucial to ensure loy...
The purpose of this study is to understand social media usage in business-to-business (B2B) organisa...
Purpose.The purpose of this paper is to review extant literature on social media marketing (SMM) in ...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
There has been scarce research into the topic of B2B in the context of social media. Due to this, th...
Social media provides a significant avenue for stakeholder engagement which is crucial to ensure loy...
YesSocial media provides a significant avenue for stakeholder engagement which is crucial to ensure ...
Social networks have deeply transformed the way people collect information, communicate and interact...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Submitted in partial fulfillment of the requirements for the Degree of Master of Business Administra...
Social media helps firms establish a connection with their stakeholders by mitigating geographic and...
Social media helps firms establish a connection with their stakeholders by mitigating geographic and...
Social media is an important driver of firm success by providing an avenue for stakeholder engagemen...
Social media play an increasingly large role in corporate communication and stakeholder relationship...
Social media provides a significant avenue for stakeholder engagement which is crucial to ensure loy...
Social media provides a significant avenue for stakeholder engagement which is crucial to ensure loy...
The purpose of this study is to understand social media usage in business-to-business (B2B) organisa...
Purpose.The purpose of this paper is to review extant literature on social media marketing (SMM) in ...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
There has been scarce research into the topic of B2B in the context of social media. Due to this, th...
Social media provides a significant avenue for stakeholder engagement which is crucial to ensure loy...
YesSocial media provides a significant avenue for stakeholder engagement which is crucial to ensure ...
Social networks have deeply transformed the way people collect information, communicate and interact...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Submitted in partial fulfillment of the requirements for the Degree of Master of Business Administra...