Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. Consumers, thus, are increasingly counted on to act as co-producers of contemporary entertainment. While such an altered consumer identity has been taken as evidence of enhanced consumer agency, it has also been recognized as a source of consumer exploitation. This thesis aims to further our understanding of the increasingly ambivalent power-relationship that exists between agents in the entertainment industry and their most dedicated customers – th...
Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived...
This paper offers a practical and theoretical contribution to understanding development and marketin...
Over the course of the 2000s, the Hollywood blockbuster welcomed the superhero genre into its ranks,...
This article uses data gathered from interviews with game designers and a survey of a core group of ...
International audienceThis chapter consider Transtexts as Brand as defined by Marie-Claude Sicard (2...
Transmedia narratives became an entertainment experience in which visual elements, characters, and o...
Sherpa Romeo yellow journal. This is a pre-copyedited version of an article accepted for publicatio...
Interactivity has become a hyped notion in industry and academic rhetoric, often as an idealized con...
The collection places Star Wars at the center of those studies’ projects by examining video games, n...
The relationship between the media industries and their audiences is increasingly complex. Concepts ...
The placement of brand references within mainstream entertainment (called here 'entertainment market...
ABSTRACT This study examines the strategies and approaches used to transmit popular culture to futu...
The action figure is a relatively recent invention, a product of the 1960s, urbanization and a gende...
This dissertation comprises three case studies of audience participation in media, addressing in tur...
© 2023 Oxford University Press. This is the accepted manuscript version of an article which has been...
Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived...
This paper offers a practical and theoretical contribution to understanding development and marketin...
Over the course of the 2000s, the Hollywood blockbuster welcomed the superhero genre into its ranks,...
This article uses data gathered from interviews with game designers and a survey of a core group of ...
International audienceThis chapter consider Transtexts as Brand as defined by Marie-Claude Sicard (2...
Transmedia narratives became an entertainment experience in which visual elements, characters, and o...
Sherpa Romeo yellow journal. This is a pre-copyedited version of an article accepted for publicatio...
Interactivity has become a hyped notion in industry and academic rhetoric, often as an idealized con...
The collection places Star Wars at the center of those studies’ projects by examining video games, n...
The relationship between the media industries and their audiences is increasingly complex. Concepts ...
The placement of brand references within mainstream entertainment (called here 'entertainment market...
ABSTRACT This study examines the strategies and approaches used to transmit popular culture to futu...
The action figure is a relatively recent invention, a product of the 1960s, urbanization and a gende...
This dissertation comprises three case studies of audience participation in media, addressing in tur...
© 2023 Oxford University Press. This is the accepted manuscript version of an article which has been...
Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived...
This paper offers a practical and theoretical contribution to understanding development and marketin...
Over the course of the 2000s, the Hollywood blockbuster welcomed the superhero genre into its ranks,...