Add to ORKGSomething that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men. The investigation has been carried out using a pair of glasses with video and audio recording capabilities. We have used the Think-aloud method,...
A review of the literature suggested there could be gender differences in the goals and shopping hab...
The goal of this paper is to explore changes in consumer behavior which were caused by ...
The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of ...
Something that is common to all people is that everyone is in need of food. However, people may diff...
Little is known about whether and how, male and female consumers, who are different in biological, s...
This research aims to examine gender-differences of German grocery shoppers in terms of brand commit...
The general purpose of this study was to investigate the decision making style of Malaysian consumer...
This thesis aims to investigate whether shopping is still a gendered activity in the 21st century. P...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
The purpose of this experiment was to examine the purchasing habits and behavior among adolescents w...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Millennial generation is considered the largest and best educated and therefore presents challenges ...
A review of the literature suggested there could be gender differences in the goals and shopping hab...
The goal of this paper is to explore changes in consumer behavior which were caused by ...
The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of ...
Something that is common to all people is that everyone is in need of food. However, people may diff...
Little is known about whether and how, male and female consumers, who are different in biological, s...
This research aims to examine gender-differences of German grocery shoppers in terms of brand commit...
The general purpose of this study was to investigate the decision making style of Malaysian consumer...
This thesis aims to investigate whether shopping is still a gendered activity in the 21st century. P...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
The purpose of this experiment was to examine the purchasing habits and behavior among adolescents w...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Millennial generation is considered the largest and best educated and therefore presents challenges ...
A review of the literature suggested there could be gender differences in the goals and shopping hab...
The goal of this paper is to explore changes in consumer behavior which were caused by ...
The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of ...