Case Study of Sriwijaya Air Crash from the Lens of Crisis Communication and Management

Crises are vulnerable and they can happen at any point in the organization process. Thus, it is worthwhile for the organization to identify the early plan of issues or potential risks occurring within organizations as it is not easy to win reputation warfare. Thus, this paper aims to review the Sriwijaya Air Flight 182 crash case that happened in Indonesia from the lens of crisis communication and management. The discussion of the case surrounded the chronology of the crisis, crisis communication and management strategies carried out by Sriwijaya Air, and lessons learned from it. This has called upon the management, especially the public relations and corporate communication department to form strategic solutions to safeguard the organization’s reputation when the crisis strike