In this paper we explain how and why elite doctors in public service healthcare respond to increasing hybridity through different forms of identity work, accommodation and resistance. We draw on a conceptual framework developed by Besharov and Smith and on research into identity work to explain how senior hospital doctors have become increasingly differentiated in their responses to multiple logics. Our analysis produces three contributions to the study of professions in healthcare. Firstly, based on their responses to hybridity, we identified four distinct groups of elite doctors. Secondly, we found that a new generation of doctors have been more able to assimilate multiple logics into their identities than earlier generations. Although te...