Quality management effects in certified Serbian companies producing food of animal origin

The purpose of this paper was to analyse the implemented quality management systems (QMSs) based on International Organization for Standardization (ISO) 9001 in the production/service sector, operating only with food of animal origin. The research covered the analysis of the rationale for the implementation of QMSs, the quality tools used in interviewed food companies and achieved effects and outputs. The survey comprised 59 Serbian food business operators holding ISO 9001 certificates. The obtained results revealed that the implementation of QMSs resulted in the improvement of food conformity in both of its dimensions – food quality and food safety. Results indicated improvements towards customer satisfaction and strengthening of their competitiveness, including an increase in the sales and market share. However, none of the surveyed companies recorded any QMS improvement. Companies confirmed efforts made in product improvement but most of them did not improve their processes or confirm higher levels of effectiveness and efficiency of their systems