Research on Bilingual Service and External Communication of Red Culture Scenic Spots in Shandong Province

China has a rich and colorful culture, and the cultural appreciation value and research value are very high. It should be our important responsibility and obligation to help and guide more tourists to learn, understand, appreciate and appreciate China’s profound cultural accumulation. At present, the rapid development of “Internet” information technology and the gradual popularization of intelligent terminals have provided important opportunities and built an effective platform for the external dissemination of cultural tourist attractions and culture, as well as the development of foreign language identification, interpretation and other services. Shandong is not only our country economic province, and the red tourist attractions, red sites, red resources is very rich, Shandong cultural tourism got rapid development in recent years, under the new situation, how to strengthen the red culture in Shandong province give full play to the advantage, strengthen the effective implementation of cultural drive strategy should be an important research topic. 1This study in the Shandong red culture foreign communication significance and value, on the basis of the red culture resources in Shandong province, analyzes the current Shandong red culture tourism attractions bilingual service present situation and the existing problems, provide improvement and optimization of countermeasures and path, to strengthen the development of Shandong red culture, red culture and promote the direction towards the cultural industry resources and development, really make the red culture effectively into real productivity, into economic benefits, better boost the high quality of economic and social development in Shandong province