Maps, how do users see them?: an in depth investigation of the map users' cognitive processes

In this dissertation, Kristien Ooms investigates how novice and expert map users read, interpret, store, and use the visual information presented on screen maps. A combination of techniques is applied during a number of subsequent user studies, which focussed on different aspects on the users’ cognitive processes. The obtained eye tracking data, reaction time measurements, thinking aloud protocols, sketch maps, and questionnaires are analysed quantitatively and qualitatively. These insights are used to formulate recommendations for an effective map design