Can experts interpret a map's content more efficiently?

This paper describes the statistical comparison of the results from an experiment with a ‘between user’-design. The first group of participants consists out of novices whereas the second group consists out of experts which have experience in map use and have had training in cartography. The same stimuli (twenty screen maps) are presented in a random order to the participants who have to locate a number of labels on the map image. The participants are asked to indicate when they located a name by a button action, resulting in a time measurement. Furthermore, the participant’s eye movements are registered during the whole test. The combined information reveals a same trend in the time intervals needed to locate the subsequent labels in both user groups. However, the experts are significantly faster in locating the names on the map (P<0.010). The recorded eye movements further confirm and explain this finding: the expert’s fixations are significantly shorter (P<0.001) and can consequently have more fixations per second (P