Immersive Learning as a Pedagogical Method in Higher Education

[EN] Student engagement has long been a topic of discussion amongst scholars and parctitioners alike. This paper aims to address this issue through the introduction of a novel method of imparting knowledge on a marketing course. An exercise using the reflective cycle by Gibbs (1988) as a guiding framework lead to the emergence of the creative thinking model of experiential learning. The proposed model entails the expansion of Kolb’s (1984) experiential learning model. Prominence is given to the relevance of creative thinking during the experiential learning process.Mangion, M.; Curmi, F. (2022). Immersive Learning as a Pedagogical Method in Higher Education. En 8th International Conference on Higher Education Advances (HEAd'22). Editorial Universitat Politècnica de València. 1161-1168. https://doi.org/10.4995/HEAd22.2022.145221161116