Fashion design out of waste: cradle to cradle dress

The paper aims to investigate a sustainable strategy for reducing the environmental impact of the fashion industry and at some time for leading to think on the human behaviors. A new vision of an eco-oriented project is expressed by the “FASHION OUT OF WASTE” manifesto dress and by a capsule collection titled “Plantable raincoat” and realized with biodegradable material. The aim is to promote is an approach to the design of “CRADLE to CRADLE” systems which consists of adapt- ing industry models to nature, or converting production processes by assimilating the materials used to natural elements, which must therefore regenerate, in contrast to the current “CRADLE to GRAVE” design system, literally from the cradle to the grave. The principle is that industry must preserve and enhance the ecosystems and biological cycles of nature while maintaining production cycles in a holistic view of the fashion system. Through the selection of cases of interest, the contribution highlights the current sustainable scenarios of the fashion system supporting by eco-oriented strategies on processes, innovative materials, products and services