A study of an organization’s processes of the social sharing and potential for implementation of the Web 2.0 principles: A case of Service-X

This master thesis is the qualitative research with a question whether principles Web 2.0 when implemented, could bring change to organizational knowledge process and influence barriers to knowledge sharing. Nowadays all the constantly growing companies present on the international market has their offices in many countries, separated not only by distance, but also by culture and working hours. This working style brings a lot of benefits to them on local markets, but it also brings some troubles and challenges in terms of management of whole enterprise. The obligatoriness of managing the tacit knowledge sharing is becoming more considerable, because companies face with a problem to bridge the knowledge gap between more experienced employees and new ones. The discussion about how to collect that knowledge and transfer it is still open. This case is sensible for big firms with departments which consult other employees, which are the main focus of this study. In this study there researched and found factors that influence social learning and knowledge sharing in the view of enterprise companies. Research found strong and weak sides of the currently implemented knowledge sharing systems at all and from the point of view of enterprise companies. This research used the qualitative research method as there is the need of exact understanding of how implementing of this system can improve work processes or what discomfort it can bring. In the analysis chapter factors that have direct influence on social knowledge sharing was found and analyzed. In discussion chapter suggestions to the company for further developing and improving present situation was provided