Add to ORKGPurpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s ability to compete? 2. Which are the key factors for successful application of social media for Swedish B2B companies? Methodology The study has used a qualitative research with both semi structured interviews and email correspondence. Three Swedish SME‟s that operate within the manufacturing industry were selected as case companies. Findings Social media can contribute to a firm‟s competitive position as long as the firm has a well-established networ...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
In today’s dynamic world the role of social media is growing rapidly and popular social networks gai...
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm...
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm...
Nowadays the social media channels represent a path for effective promoting and advertising for orga...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
Abstract Digital media in general and social media in particular are becoming more and more importan...
This thesis explains what social media marketing is as a phenomenon and what kind of roles it can fi...
The purpose of this paper is to: first, examine why companies create brand pages in social media, ho...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
In today’s dynamic world the role of social media is growing rapidly and popular social networks gai...
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm...
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm...
Nowadays the social media channels represent a path for effective promoting and advertising for orga...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
Abstract Digital media in general and social media in particular are becoming more and more importan...
This thesis explains what social media marketing is as a phenomenon and what kind of roles it can fi...
The purpose of this paper is to: first, examine why companies create brand pages in social media, ho...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
Each year, the market place is becoming increasingly globalized and the role of the Internet has bee...
In today’s dynamic world the role of social media is growing rapidly and popular social networks gai...