Leading Creative People and Processes : Illustrations from the fashion industry

Creativity places a more and more important role in organizations today. It is even said that creativity is critical for organizations and seen as a key factor in smaller firms. This thesis is investigating the environment through which leaders involved in creative organizations lead creative people and related issues. Thereof the research issue: “Investigating the environment through which leaders involved in creative organizations lead creative people and processes.” I have been inspired by the method Grounded Theory. The thesis is composed by both secondary- and primary data. Two interviews have been conducted with leaders involved in creative organizations. Further, made the leaders experience from the interviews and the theoretical framework it possible to draw some conclusions in understanding leading creative people and processes.