There is no I in team – the dominance of major sports in TT’s reporting

The purpose of this study is to show which content that is most common in the Swedish News Agency TT Nyhetsbyrån’s sports coverage. It also shows if the coverage is concentrated to for example any special sports, clubs, people or topics. This study uses a quantitative content analysis and the result is based on texts from 28 systematically selected days during one year. In total, the study includes 906 texts. The result of this study shows that the sports content of TT Nyhetsbyrån’s news feed is mainly concentrated to two sports, football/soccer and ice hockey. Several studies of other Sports Media show the same result as this study in terms of news content. One of the conclusions is that the sports coverage is focused on athletes and teams at a professional level. Only a few sports, almost entirely practiced by men, is represented in the reporting. There are also other attributes that seem important for the news coverage. One of the most common attributes is that a big part of the news texts includes Swedish Athletes. Another important attribute is that the news can be related to a country that is close to Sweden in culture.