På andra sidan tröskeln : En kvantitativ innehållsanalys av fem svenska tidningars gestaltning av Sverigedemokraterna före och efter valet 2010

The Swedish right-wing party the Sweden Democrats gathered much attention during the Swedish general election of 2010. The party’s immigration policy clashed with other major Swedish parties perceptions and the Sweden Democrats got major coverage in Swedish media even before the election had taken place. Despite controvercies surrounding the party, they eventually succeeded in getting into the parliament. This study explores how the coverage of the Sweden Democrats in five large Swedish newspapers has changed between 2009 and 2013. This was done by studying two periods, each period taking place a year before the next general election. This study aims to provide information on how reporting may change due to factors such as the subject, in this case the Sweden Democrats, gaining political power. The study was conducted using quantitive content analysis on a total of 402 articles retrieved from Mediearkivet. The result shows that negative reporting regarding the Sweden Democrats has been diminished after the party made their way into the parliament. It also shows that although the coverage of the party has been increased since the election of 2010, the party is also less likely to be the main subject of the articles in which it is mentioned. This study explores the normalization of a controversial party in a democracy