Same same but different : En kritisk diskursanalys av hur Aftonbladet konstruerar och reproducerar föreställningar om genus och genusordning genom sin bevakning av Lotta Schelin och Zlatan Ibrahimovic.

The aim with this thesis was to investigate how the Swedish newspaper Aftonbladet construct and reproduce imaginations of gender and gender order. An important premise for our work is the agenda theory, which states that media has great impact on what is on their audience mind. We chose to investigate how Aftonbladet wrote about two Swedish footballers, Lotta Schelin and Zlatan Ibrahimovic, during a European championship with each players national team. By using a method of critical discourse analysis based on Teun van Dijks idea and with gender glasses, we analysed eight articles and two chronicles regarding each player. Our results show that Aftonbladet construct and reproduce gender and gender order by its different ways of portraying Lotta Schelin and Zlatan Ibrahimovic. Articles regarding Lotta Schelin tend to be more audience oriented, focus more on her and her teammates emotions and more often focus on things outside her profession as a footballer. On a contrary, articles regarding Zlatan Ibrahimovic tend to upgrade masculinity, power and more often highlights his performances on the pitch. He is also portrayed as a person of much greater status than Lotta Schelin.