Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. The oil spill in the Gulf of Mexico in April 2010 led to much information being spread around regarding BP, the company behind the accident. The environment took damage and BP endured a lot of negative publicity. Purpose: To gain knowledge about the effects on a company suffering from negative publicity and how they could proceed in order to minimize the damage. Delimitations: This study is based on the company BP and their incident in the Gulf of Mexico in April 2010. The investigation was done in the United State...
This paper examines the effects of cause-related marketing (CrM) strategies on consumers' moral judg...
ABSTRACT Negative publicity in newspapers can cause severe and lasting damage to a company's co...
Background: Social media changed the way of communication between brands and consumers and further e...
Background: A brand’s reputation can take many years to build up, although the value of the brand is...
Purpose: The purpose of the study was to assess whether the extent to which consumers’ brand attitud...
This paper studied sales of BP branded gasoline in the United States of America prior, during a...
International audienceThe Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil ...
The Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil spill, is considered t...
Background – Corporate identity has emerged as an interesting subject. Companies’ care about how peo...
The study aims to investigate whether a company reputation can be used to reduce the impact of negat...
helpful feedback on various versions of the manuscript, to Lisa Falzone for research assistance, to ...
This paper aims to investigate the moderating role of corporate brand dominance in the relationship ...
Negative publicity has the potential to create negative corporate associations. However, consumers' ...
Negative publicity has an adverse effect on an organization, especially in online environments where...
Purpose This study examines the effects of celebrity negative publicity on attitude towards brand, c...
This paper examines the effects of cause-related marketing (CrM) strategies on consumers' moral judg...
ABSTRACT Negative publicity in newspapers can cause severe and lasting damage to a company's co...
Background: Social media changed the way of communication between brands and consumers and further e...
Background: A brand’s reputation can take many years to build up, although the value of the brand is...
Purpose: The purpose of the study was to assess whether the extent to which consumers’ brand attitud...
This paper studied sales of BP branded gasoline in the United States of America prior, during a...
International audienceThe Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil ...
The Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil spill, is considered t...
Background – Corporate identity has emerged as an interesting subject. Companies’ care about how peo...
The study aims to investigate whether a company reputation can be used to reduce the impact of negat...
helpful feedback on various versions of the manuscript, to Lisa Falzone for research assistance, to ...
This paper aims to investigate the moderating role of corporate brand dominance in the relationship ...
Negative publicity has the potential to create negative corporate associations. However, consumers' ...
Negative publicity has an adverse effect on an organization, especially in online environments where...
Purpose This study examines the effects of celebrity negative publicity on attitude towards brand, c...
This paper examines the effects of cause-related marketing (CrM) strategies on consumers' moral judg...
ABSTRACT Negative publicity in newspapers can cause severe and lasting damage to a company's co...
Background: Social media changed the way of communication between brands and consumers and further e...