Swedish CSR with Chinese Characteristics : A case study of four Swedish firms' CSR engagement in their Chinese supply chains

ABSTRACT The purpose of this thesis is to analyze, describe, and explain how Swedish firms implement CSR in their Chinese supply chains. In order to reach the intention of the thesis a case study of four Swedish firms operating in China has been conducted which involved personal interviews in the field. The theoretical framework contains a description of the stakeholder theory, the legitimacy theory, the CSR pyramid, the ARA-analysis, and theory on business relations which all are relevant to the phenomenon studied and the research questions. The empirical findings include the case firms view on stakeholder pressure, their CSR related activities in their supply chains, and how supplier relations are managed. In the analysis the theoretical framework is connected to the empirical findings. The analysis consist of how the case firms deal with stakeholder pressure, to what extent they take social responsibility in their Chinese supply chains, and how their supplier relations are managed concerning CSR. Our analysis shows that the firms perceive their customers to be the main pressure to engage in CSR. However, the analysis further demonstrates that the case firms find it difficult to comply with the responsibilities demanded by their customers in the Chinese context. Moreover, the analysis will touch upon how supplier relations are managed when implementing CSR. The conclusion of the thesis shows that Swedish companies implement CSR in their Chinese supply chains by adding Chinese characteristics, meaning adapting the expected responsibilities to the Chinese context. The thesis will end with recommendations for further research in the field of CSR in firms’ supply chains in emerging economies