Rockstjärnor har inga tuttar : En innehållsanalys om genusrepresentationen i musikmagasinet MOJO

The purpose of this study is to give an insight in how music press is presented gender wise. The focus area lies in rock music and the study is made on British music magazine MOJO in the year of 2010. The study contains quantitative analyses showing how much room men are given compared to women. The study is also supplemented with image analyses of four covers spread out over the year. The main question is formulated as in, how much room do women get in music magazine MOJO 2010 and what output does this have on rock music’s gender characteristics? The main results show, amongst other things that 79% of all the articles are written with focus on one or more male musicians. 9% were written about both men and women and 12% of the articles were written about women alone. The writers are also dominated by men and the study shows that 84% of the 510 articles were written by men. MOJO is a male-dominated magazine where men write about men, and the first sight of the magazine says the same thing. None of the twelve issues during 2010 have a female artist on the cover. They show without any exceptions the upper body of white men in their middle age. In the content analyses we have also been counting matters as how much space each article is given and in which substance the article is written about. This shows that men are more often written about with their profession as main purpose while women are written about with focus on their privacy. Men are musicians and women are women. The result also shows that articles written about men get more space when it comes to number of characters than articles written about women