Att läsa mellan raderna : En studie i grafiska elements roll som identitetsbärare på magasinomslag.

Hard competition amongst the editorial world of magazines today has led to increased differentiation of the content as well as the visual communication. In this study, the graphic elements of the magazine cover was analyzed to establish how the magazines character is being conveyed by the cover design. In a case study the covers of the Swedish publications of fashion magazine BON and ELLE was semantically analyzed. The conclusion was made that the logotype plays the biggest part in conveying the magazine’s character. Secondly, the front cover headlines shape and size matter a great deal for the overall impression. Both magazine covers were designed along conventions of how fashion magazines usually are designed. The character is recognized in the details that differ from the convention. Throughout this conclusion it is clear that the magazines do not differ a great deal from the convention of a magazine cover