Skådespelerskor i politiken : En innehållsanalys om mediers gestaltningar av kvinnliga och manliga politiker

As a starting point the society is more enlightened and has gained a greater awareness about the gender power structures and its different forms. Present research shows the continuous development into other shapes and comes into different expressions that might be unrecognised. In order to gain knowledge about the present structure of the gender power structure system, the aim of this study was to investigate framing of female and male politicians in media. The main question asked was: “are there framing differences in the portraits of the male and female politicians?” In order to achieve results articles in the biggest Swedish daily newspaper were examined. The method used was a mixed qualitative/quantitative content analysis where theory linked questions were created in order to ask these directly to the text. The results of the study showed that the framings of female versus male politicians were based on traditional gender power structures, though not to the extent the theory claims. More importantly, the result showed that the marginalization of female politicians was made by inclusion and exploiting instead of exclusion. In this way the differences between the genders were shown