Activist Entrepreneurship : Attac'ing Norms and Articulating Disclosive Stories

This dissertation aims to extend entrepreneurship theory to also comprise entrepreneurship in non-profit organizations in civil society. Entrepreneurship is claimed to be highly relevant also to this non-profit setting. Since entrepreneurship theory is highly embedded in an economic discourse and a business setting there is, however, a need to elaborate on the two different frameworks. The analysis of this study is grounded in an empirical study of the entrepreneurial process of Attac Sweden. The study has been conducted with a narrative approach. In this dissertation entrepreneurship theory is re-contextualized in the framework of non-profit organizations. The paradox of profit versus non-profit is elaborated on as well as the dilemmas of opportunities, legitimacy and the bounding of the new organization. The analysis of this study shows that the discussion on opportunities in entrepreneurship theory is highly relevant also in the case of Attac Sweden. However, this study suggests to supplement the discussion on opportunities with a discussion of ‘necessities’ to relate to perceived convictions to engage and to act. This study further shows and elaborates on the close connections between the process by which entrepreneurship becomes and other group formations in society. The organization created through the entrepreneurial process becomes an actor in civil society challenging established practices and norms. However, the entrepreneurial process also reaches beyond the creation of an organization. In this dissertation an alternative framework for entrepreneurship, based on a social process of organizing, is developed. This framework connects the entrepreneurial process to group dynamics as well as to social movements and articulation of disclosing stories in society