Research background: Communication with customers is based on CRM (Customer Relationship Management) systems in many enterprises. It is a sensitive matter with the necessary rules and recommendations. Customers are very smart and they have a very good orientation in market. Information technologies have the ability to support communication with customers, but the question is the optimal implementation for CRM. Purpose of the article: The aim of this paper is to show the reserves in the support of CRM in the field of IT (Information Technology). The purpose of this article is to specify the weaknesses dedicated to implementation issues rooted in IT capabilities. The thinking is about an inspiring approach that has the potential to increase ...
To create a personalized E-CRM recommendation system, the electronic customer relationship managemen...
A large proportion of firms that adopt customer relationship management (CRM) technology find it cha...
To build a CRM system is like to build a real building. Solid building needs a solid foundation. Thi...
The aim for this Master's Thesis was to study the critical factors in Customer Relationship Manageme...
Research background: Competitive pressure and high customer expectations lead to the use of new inno...
AbstractIn recent years, the market for on-demand CRM applications suffered especially in the segmen...
There is a short output of research done among respondents concerning financial services in the Cz...
To become more competitive in today’s market environment, companies must put their customers as thei...
AbstractIn this paper we discuss the issues of effective use of information solutions of customer re...
In today’s business environment companies are customer oriented rather than product or business orie...
Nowadays, a big number of businesses strive to improve and optimize organizational processes by foll...
Customer relationship management (CRM) is a strategic approach to manage an organization’s interacti...
The business world today is in a middle of huge transition. From brand and product centric, the orga...
The Customer Relationship Management (CRM) strategy seems very attractive because it provides greats...
Customer Relationship Management (CRM), much hyped during the dot com years, has always been more th...
To create a personalized E-CRM recommendation system, the electronic customer relationship managemen...
A large proportion of firms that adopt customer relationship management (CRM) technology find it cha...
To build a CRM system is like to build a real building. Solid building needs a solid foundation. Thi...
The aim for this Master's Thesis was to study the critical factors in Customer Relationship Manageme...
Research background: Competitive pressure and high customer expectations lead to the use of new inno...
AbstractIn recent years, the market for on-demand CRM applications suffered especially in the segmen...
There is a short output of research done among respondents concerning financial services in the Cz...
To become more competitive in today’s market environment, companies must put their customers as thei...
AbstractIn this paper we discuss the issues of effective use of information solutions of customer re...
In today’s business environment companies are customer oriented rather than product or business orie...
Nowadays, a big number of businesses strive to improve and optimize organizational processes by foll...
Customer relationship management (CRM) is a strategic approach to manage an organization’s interacti...
The business world today is in a middle of huge transition. From brand and product centric, the orga...
The Customer Relationship Management (CRM) strategy seems very attractive because it provides greats...
Customer Relationship Management (CRM), much hyped during the dot com years, has always been more th...
To create a personalized E-CRM recommendation system, the electronic customer relationship managemen...
A large proportion of firms that adopt customer relationship management (CRM) technology find it cha...
To build a CRM system is like to build a real building. Solid building needs a solid foundation. Thi...