INDONESIAN DEMOCRATIC PARTY OF STRUGGLE (PDI PERJUANGAN) STRATEGY IN 2019 WEST JAVA PROVINCE LEGISLATIVE ELECTION

Purpose of the study: This study analyses the strategy of the Indonesian Democratic Party of Struggle (PDI Perjuangan/PDI P) in dealing with the 2019 legislative elections in West Java Province. As a nationalist party that gained the most seats in the West Java Provincial Parliament from the 2014 election results, PDI Perjuangan faced the challenge of being able to maintain their votes and seats in the 2019 Elections. Methodology: This study used a qualitative method with a descriptive approach. Data sources consist of primary and secondary data. Primary data is data obtained from interviews, FGDs, and observations, while secondary data is obtained from various official documents sourced from the party and the Election Commission. The data obtained is then validated using data triangulation techniques. Main Findings: Indonesian Democratic Party of Struggle (PDI Perjuangan) as one of the political party which participating in the election has adopted several actions that are believed to be able to increase the votes of voters in the 2019 general election. Although the results have not been optimal, because the party had to lose a few seats in the Regional Representative Council (DPRD) as a result of the legislative election, this has given the party lessons to streamline party machinery by considering the heterogeneous conditions of the West Java region sociologically and demographically, especially in strengthening party identification. Applications of this study: This research is expected to be able to provide theoretical benefits, especially for the development of theories or concepts from political winning strategies by political parties through political communication. With the development of the theory or concept, it is hoped that other similar research will emerge and be able to criticize it scientifically. Novelty/Originality of this study: From researching on some of the previous studies, the researchers saw that there were no similar studies that examined the political strategy of the Indonesian Democratic Party of Struggle in winning the 2019 legislative elections in West Java. Keywords: General Elections, Political Parties, Indonesian Democratic Party of Struggle, West Java, Strategy