Current Trends in Digital Marketing: A Study on Odisha

This article is aimed at the study of the growing revolution in digital marketing. In today’s business environment digital marketing has taken a vast area. Digital marketing has a wider scope as the pace of technology is rapidly moving forward. Many companies are transforming their activities with the help of digital marketing. Companies are enriching their products in the digital arena and also marketing strategies are being adopted to the reach the target customer. Social media is playing a vital role in this concern. The research was been done during pandemic and it was found people are very convenient to purchase the product by using digital platform. As many of the shopping centers were closed people starting using online purchase. Companies have developed many Apps which helps the customer to browse easily and find products and order utilities through the respective Apps. The article throws light on the current trends of digital marketing in broader sense. The traditional and digital marketing differences are tried to show in this paper through a small research. The study is performed within Odisha. As the world has already entered into epoch of technology, the digital channel plays vital role in proliferation of sales of any firm’s product