Organization of Theatrical Activity Within the Non-Governmental Sector of Culture

Introduction. The importance of studying independent theatre initiatives in the Ukrainian context is not only theoretical but also practical because it is not just a comparison of different models but also the formulation of recommendations for theatre reform in Ukraine. The emergence of independent theater organizations gave rise to independent artistic practice, which dramatically increased competition among theaters in the struggle for the audience. As a result, the ability to use management and marketing technologies as a tool for market promotion began to play a leading role for such institutions. Purpose and methods. The purpose of the article is to develop theoretical foundations and practical recommendations for improving the organization of theatrical activities within the non-governmental sector of culture. The work was based on dialectical, empirical, and systematic approaches, which allowed us to summarize the theoretical and practical achievements accumulated by the community in the context of organizing the activities of modern theaters. Results. The essence, role, and significance of the activities of independent theater organizations are revealed. The problems of the existence of independent theaters are determined. Methods for improving the work of theatrical organizations in the independent sector of culture and theatrical reform have been formulated. Peculiarities of management of the subjects of the independent sector of culture have been revealed. Conclusions. The scientific novelty of the obtained results lies in the deepening of the theoretical foundations of the organization of independent theaters based on generalization of the best world experience in this culture segment. The significance of the study is manifested in the expansion of knowledge in the field of organization of independent theaters and the possibility of their use in the process of reforming the theatrical sphere of Ukraine