Conceptual and Analytical Approaches to Design Activity Modeling

Purpose of the article. The article examines conceptual and analytical approaches to the modeling of design activities in the context of training future design specialists in cultural and artistic higher education institutions on the example of the Kyiv National University of Culture and Arts. Research methodology involves the usage of general scientific and special methods, including analysis, synthesis, description, comparison, generalization. Scientific novelty: conceptual approaches were analyzed and comprehensively considered during the preparation of the future design specialists to carry out design activities (on the example of Kyiv National University of Culture and Arts): geometric; organic; synergistic; metaphorical; energy information; technological; ethical; socionic; rationalist; situational; emotional; program. Conclusions. It was determined that modeling in the context of training future design specialists for the development of a professional career is based on the demands of society for the preparation of a complete personality with a conscious professional orientation, the originality of the individual style of design creativity. It was found that the training of future design specialists to carry out design activities should be based on the internal logic of education. The model of training future design specialists to carry out design activities is the main reference point in choosing the content of education and its nature, the applied methods and techniques of learning, therefore, in order for this model to become a reliable reference point for the effective organization of the educational process, it should include the specifics of the personality model future designer. The design-activity model of the future design specialist allows to determine the type and amount of necessary knowledge, the type and level of competence and skills that will enable him to successfully carry out this activity. It has been established that the following conceptual approaches will be used to prepare future design specialists for the implementation of design activities (on the example of the Kyiv National University of Culture and Arts): geometric; organic; synergistic; metaphorical; energy information; technological; ethical; socionic; rationalist; situational; emotional; program. It has been proven that the basis of the analytical approach to the modeling of design activities is the generation of ideas for fundamentally new projects in various directions of design and the formation of modern ideas about the main laws and achievements in the construction, modeling, constructive and artistic decoration of complex design objects and designs with the application skills of analytical, experimental and associative creativity. It was found that an important role in the professional training of future design specialists is played by the introduction and use of innovative technologies and training methods