Recent Trends in the Development of Fashion-illustration in Ukraine

The purpose of the article is to investigate recent trends in the development of fashion illustrations based on the analysis of the work of famous Ukrainian illustrator designers; to determine the main artistic techniques, graphic means and composition techniques used by modern illustrator designers; and to establish the application fields of these illustrations in the fashion industry. Research methodology. As materials for the article, we used fashion illustrations presented in print fashion publications Vogue, Vanity Fair, InStyle, Harper’s Bazaar and Internet sources that were posted on Facebook, Instagram, in the illustrators. ru community, on the platform for freelancers behance.net and designers’ personal websites. The article applies comparative and systemic analysis along with general scientific methods with the help of which the collection and study of various sources of information were carried out, as well as the method of classification, typology and factography, which became the basis for generalising the data obtained. The scientific novelty of the work is to generalise and systematise the theory and practise state of development of modern Ukrainian fashion illustrations, illustration techniques and the specifics of artistic presentation. We have found that Ukrainian illustrators actively use graphic programs, from image processing to prepress. Conclusions. One of the leading trends in the modern fashion industry is the creation of fashion illustrations as one of the main ways to advertise the textile and consumer goods industry’s products. The wide range of artistic solutions to modern fashion illustration depends on the graphic skills of the designer-illustrator and the computer-generated image techniques. The article determines the leading designers’ work and describes their contribution to the fashion industry in Ukraine and abroad. The article learns the main genres, techniques, colours, compositional construction of illustrations, which are created by artists at present, and the scope of their application