Add to ORKGTitle: The Pursuit of Sustainable Competitive Advantage – A Profile of the Starbucks Corporation Authors: Benjamin Adam White & Ettore Moraschinelli Advisor: Jean-Charles Languilaire Date: 2009 May 29 Program: International Business and Entrepreneurship Purpose: To study sustainable competitive advantages using Starbucks as a case study. Methods: The qualitative method was utilized to collect the secondary data used in this type of thesis, being a case study. This approach applied to both the theories used in the analysis as well as the empirical data about Starbucks. Conclusion: Nothing is sustainable in business including a company’s such as Starbucks competitive advantages. It is the pursuit of the utopian idea of sustainable compet...
In the work is analyzed in depth the role of retailer's experiential marketing strategies to co-crea...
This case study describes how a sustained NGO-company partnership led to the coffee industry’s first...
Building upon the thesis of Baden and Harwood (2013) that “terminology matters” in describing sustai...
Title: The Pursuit of Sustainable Competitive Advantage – A Profile of the Starbucks Corporation Aut...
Starbucks is a multinational chain of coffee shops and roasteries that was founded in 1971. Starbuck...
Executive Overview: Starbucks has been selling and roasting whole bean coffees for over a decade. Th...
Sustainability is a very important topic of the modern time. The thesis studies sustainability aspec...
The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starb...
The conditions of intense competition also make it easy for consumers to change tastes and this dema...
Globalisation has facilitated the extension and expansion of firms from their domestic markets thro...
This paper is an equity research on Starbucks Corporation. During this report, it will be analyzed t...
While individual companies in the coffee industry have their own set of strengths, they also share m...
High product quality, service reliability, and management of operations are key factors in business ...
The thesis work studied the connection between sustainability and profitability of a business enterp...
The Starbucks Corporation significantly utilizes alliances to expand market reach, improve product i...
In the work is analyzed in depth the role of retailer's experiential marketing strategies to co-crea...
This case study describes how a sustained NGO-company partnership led to the coffee industry’s first...
Building upon the thesis of Baden and Harwood (2013) that “terminology matters” in describing sustai...
Title: The Pursuit of Sustainable Competitive Advantage – A Profile of the Starbucks Corporation Aut...
Starbucks is a multinational chain of coffee shops and roasteries that was founded in 1971. Starbuck...
Executive Overview: Starbucks has been selling and roasting whole bean coffees for over a decade. Th...
Sustainability is a very important topic of the modern time. The thesis studies sustainability aspec...
The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starb...
The conditions of intense competition also make it easy for consumers to change tastes and this dema...
Globalisation has facilitated the extension and expansion of firms from their domestic markets thro...
This paper is an equity research on Starbucks Corporation. During this report, it will be analyzed t...
While individual companies in the coffee industry have their own set of strengths, they also share m...
High product quality, service reliability, and management of operations are key factors in business ...
The thesis work studied the connection between sustainability and profitability of a business enterp...
The Starbucks Corporation significantly utilizes alliances to expand market reach, improve product i...
In the work is analyzed in depth the role of retailer's experiential marketing strategies to co-crea...
This case study describes how a sustained NGO-company partnership led to the coffee industry’s first...
Building upon the thesis of Baden and Harwood (2013) that “terminology matters” in describing sustai...