THE RESEARCH BASED ON THE RELATIONSHIP BETWEEN R&D AND MARKETING UNITS AT ERICSSON TELECOM COMPANY, SWEDEN.

The paper is an extensive review of inter organizational relation. Every organization wants to attain the competitive position in the Global market. The organization is effectively utilizing the R&D, production and marketing units, to develop the innovative products to accomplish the consumer needs. The need for innovation is growing every day. The innovation success depends on the vital link between R&D, production and Marketing. In this paper concentrated on R&D and Marketing units at Ericsson Telecom Company, because these two units are combined and work together to discover new innovative products according to the customer requirements and to improve their operational excellence. The paper analyzed the relation between the R&D and Marketing departments of Ericsson is Strong or weak by using the factors like communication, decision making, formal and informal mechanism between the two units and also identified the relationship between these two units has it improved during last three years (2006- 2008). Research Methodology: In this dissertation work the authors were taken the interpretative research. The researchers used Primary data and secondary data. The primary data collected by E mail questions to Ericsson's employees and secondary data collected by Journals, Ericsson home page, magazines and library online database etc. Findings: The researchers analyzed the current relationship between R&D and Marketing units at Ericsson Organization. We scrutinized communication, decision making, and formal and informal mechanism are giving positive support and build the strong relationship between two units. The researchers also found few gaps between two units, but the overall relationship between two units were strong. It positively contributes to Ericsson's operational excellence