Effect of Financial Literacy and Behaviour on Investment Decisions (Study on Southeast Sulawesi investors)

This study aimed to examine the effect of financial literacy and financial behaviour on investment decisions. This study was conducted on 365 investors listed on the Indonesia Stock Exchange Representative of Southeast Sulawesi. This research concluded that financial literacy and financial behaviour have a significant effect on investment decisions. Investment knowledge is the indicator that reflects the highest financial literacy variable. Meanwhile, the financial behaviour indicator that reflects the most financial behaviour is ‘familiarity. Keywords: financial literacy, financial behaviour and investment decision