The Effect of Selling on Social Media on the Profits of Small Businesses

During the COVID-19 pandemic, many small-scale businesses (SMEs) turned to social media to sell their products. This study analyzed the profit generated from some social media platforms used by SMEs to find which media generated the most profit. The participants for this study were three SMEs selling snacks. We found that the highest profit was attained from selling through Instagram, yet other platforms also generated profits. It signifies that social media can significantly increase profits. Keywords: social media, selling, SME, profi