Strategi Kepolisian Dalam Meminimalisir Perdagangan Minuman Beralkohol yang Dilakukan Pedagang Gerobak Motor Di Jalan Juanda Melalui Pendekatan Penal dan Non Penal (studi Kasus Polrestas Pekanbaru)

Sales is a concrete or carried out to move a product, both in the form of goods and services, from producers to consumers as a target for profit. As for in this paper the author explains about the rampant phenomenon of the trade in alcoholic beverages and how the strategy of the Pekanbaru Police Resort in minimizing the trade in alcoholic beverages, especially on Jalan Juanda, Pekanbaru City. On the other hand this phenomenon can cause a big problem for people who consume alcoholic beverages too much so that this can disturb and disrupt security and order in the community itself. The type of this study is descriptive with a combined qualitative method and criminological visualization. Where research that describes the picture of the actual situation in the form of photos and videos that the author obtained from the field. Then, there are two strategies to minimize this crime by using the Penal and Non Penal approaches. However, based on the results of the research that the author did in its implementation, it was still unstable because there were still many sales of alcoholic beverages freely circulating in the market without a permit. Furthermore, the conclusion that the author obtained in this study is that Pekanbaru Polretsa Members have worked hard in following up the trade in alcoholic beverages, especially in Juanda, but only sanctions and their application are still weak, so they do not give a deterrent effect to traders selling alcoholic beverages