Pengaruh Promosi Instagram Terhadap Minat Beli Followers @kremakoffie

This study aims to see how much influence Instagram promotion has on the buying interest of @kremakoffie Followers. Kremakoffie faces many competitors, for that Kremakoffie carries out a marketing strategy in order to compete with other similar cafes, through social media, Kremakoffie does marketing through Instagram media by targeting the younger generation as its target market. In this study, field research is used directly to investigate the research location. The data analysis model used in this research is descriptive analysis with a quantitative approach, namely studying the relationship between two or more variables and describing or explaining a problem whose results can be generalized. In this study, it is more concerned with the aspect of the breadth of the data so that the data or research results are considered to be a representation of the entire population. The results showed that there was an influence of the Instagram promotion variable on the buying interest of Krema Koffie Pekanbaru followers