The nature of the golf complex as a tourism business model

Governments and tourist boards around the world have recognized the importance of golf travel and the great potential it has to generate sustainable growth ,high revenue and low negative tourism impact. Golf has been used to change the image of a destination, increase 5 star hotel room sales, attract meetings & incentive events, generate real estate sales, draw inward investment, improve environmental sustainability, enhance water conservation and create leisure and sporting opportunities for all areas of the hospitality industry. To achieve all this suitable business model for the golf complex is essential. The aim of this article is to establish the parameters of the business model, which will help ensure that development of golf complex will be economically viable and sustainable