Az élelmiszer-fogyasztói magatartástrendek vizsgálata, kiemelt figyelemmel a stratégiai élelmiszerekre

Main objective of the second phase of an NKFP project named Conditions of improving efficiency in utilizing resources of agriculture– optimums and practical usage was to identify consumer trends having significant impact on food development and commerce.Research included both primary and secondary surveys. Secondary survey was pointed on analyzing hypothetic backgrounds of consumerbehavior trends that can affect main streams of food development. Second step – on the basis of literature – was to identify andanalyze main strategic directions of development. It was followed by issuing a consumer questionnaire in being able to analyze consumerattitudes (and misbelieves) that can have an influence on consumers’ behavior.Basic approach of the survey was that former base innovations (Kondrathiev cycles) based mainly on technical solutions caused severedamages to environment and human health. According to this concern the international tendency strengthened assuming that futurestrategic developments are to be driven by the need for healthy, qualified and creative people. It can be stated by high probability thatour future is defined by a quick boom in health-industry. On the scope of this tendency organic, conventional and spot-specific productionforms are expected to be ever more emphasized with special respect to the development of functional (health protecting) food.In all food categories mentioned above intensive development is driven by the ever growing demand for them. Our survey shows thatthe main motive behind the growth of the need for organic products is a sort of seek for natural living. Demand for conventional andregion specific products is mostly inspired by the need for recreation, seeking of the ’roots’ and reviving the traditions. Global popularityof functional foods is supported by the sense for healthy living so here is nothing to wonder about the fact that the given markethas a 100 billion USD turnover.Global tendencies pictured above, however, can be remarkably influenced by the believes and attitudes of the consumers. Accordingto Hungarian consumers the ideal food is clean and chemical free, it does not contain additives (E-codes). The involved consumers putfunctional foods (designed foods – including vitamins and minerals enriched foods) to the second group. Results shows that Hungarianconsumers have a number of misbelieves when food is concerned and it makes the pattern rather fuzzy. Survey points out that functionalfoods can be the break-through points for the food industry.Main objective of the second phase of an NKFP project named Conditions of improving efficiency in utilizing resources of agriculture– optimums and practical usage was to identify consumer trends having significant impact on food development and commerce.Research included both primary and secondary surveys. Secondary survey was pointed on analyzing hypothetic backgrounds of consumerbehavior trends that can affect main streams of food development. Second step – on the basis of literature – was to identify andanalyze main strategic directions of development. It was followed by issuing a consumer questionnaire in being able to analyze consumerattitudes (and misbelieves) that can have an influence on consumers’ behavior.Basic approach of the survey was that former base innovations (Kondrathiev cycles) based mainly on technical solutions caused severedamages to environment and human health. According to this concern the international tendency strengthened assuming that futurestrategic developments are to be driven by the need for healthy, qualified and creative people. It can be stated by high probability thatour future is defined by a quick boom in health-industry. On the scope of this tendency organic, conventional and spot-specific productionforms are expected to be ever more emphasized with special respect to the development of functional (health protecting) food.In all food categories mentioned above intensive development is driven by the ever growing demand for them. Our survey shows thatthe main motive behind the growth of the need for organic products is a sort of seek for natural living. Demand for conventional andregion specific products is mostly inspired by the need for recreation, seeking of the ’roots’ and reviving the traditions. Global popularityof functional foods is supported by the sense for healthy living so here is nothing to wonder about the fact that the given markethas a 100 billion USD turnover.Global tendencies pictured above, however, can be remarkably influenced by the believes and attitudes of the consumers. Accordingto Hungarian consumers the ideal food is clean and chemical free, it does not contain additives (E-codes). The involved consumers putfunctional foods (designed foods – including vitamins and minerals enriched foods) to the second group. Results shows that Hungarianconsumers have a number of misbelieves when food is concerned and it makes the pattern rather fuzzy. Survey points out that functionalfoods can be the break-through points for the food industry