Dampak Pandemi Covid-19 terhadap PKL Kuliner di Kabupaten Magetan Tahun 2022

ThisLstudy aims to 1)Lanalyze theLimpactLofLthe COVID-19 pandemic on street vendors in MagetanLRegency, 2) Street vendors' survival strategies in Magetan Regency, and 3) The effect of online food marketing integration on the ability of street vendors to survive in Magetan Regency during the COVID-19 pandemic. -19 2022. The methodLused inLthis study is a surveyLmethod with the selection of a non-probability samplingLmethod using Stratified Quota Sampling which is carried out by providing a sample quota for each type of sale of street vendors in Magetan Regency. The strata of street vendors in Magetan Regency are basedLon the type of merchandise such as fast food, light snacks, fast food drinks. Based on the research method, a sampleLquota was given to each type ofLstreet vendor in Magetan Regency, namely 50 fast food traders, 50 light snacks, 50 fast food drinks. 1) The resultsLof this studyLindicate that theLimpact felt by street vendorsLin Magetan Regency is due toLthe covid-19 pandemic is a 1.27% drop in revenue. The decrease in income was caused by aLdecrease in the numberLof buyers. In addition, severalLpolicies implementedLby the government during the COVID-19 pandemic also had an impact on the sales of street vendors. 2) The strategy ofLsurviving street vendors duringLthe covid-19Lpandemic includes increasing workingLhours and meeting consumer needs. 3) Integration of online food ordering on the ability of street vendors to survive during theLCOVID-19 pandemicLhas a good relationship in maintaining trade continuity. Some street vendors who partner with online food ordering during theLCOVID-19 pandemic have an average incomeLratio of 1.05% higher than those of street vendors who do not partner with online food ordering