Mobile App Installation: the Role of Precautions and Desensitization

The purpose of this research is to investigate precautions that consumers take before installing mobile apps and consumer’s potential desensitization to excessive app permission requests. Through a survey of 209 participants, a prediction model was created that attempts to predict whether respondents would download applications asking for excessive permissions. The model results indicate those that take more precautions are less likely to download apps requesting excessive permissions. However, the precautions taken by participants may be inadequate and may leave consumers with a false since of security. Another key finding with the support of Communication Theory and the C-HIP Model is that some consumers have become desensitized to excessive permission requests. These consumers knowingly install apps requesting excessive permissions for reasons such as nothing bad has happened to them before, they trust the market, or they really want the app. The security implications of permission desensitization and inadequate precautions are discussed