Add to ORKGThis study aims to determine how much influence the celebrity endorser and electronic word of mouth have on purchase decisions with brand image as an intervening variable for MS Glow products. The research methods used are quantitative and associative, with SPSS used for testing. The data collection method used is by giving questionnaires to 100 respondents who are active users of the TikTok platform. Based on the results of the study that celebrity endorser has a positive and significant effect on brand image with a value of 0.401. Electronic word of mouth has a positive and significant effect on brand image with a value of 0.521. Brand image has a positive and significant effect on purchase decisions with a value of 0.395. Celebrity endor...
A purchase decision is one essential goal that all businesses want to achieve, particularly to susta...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
In this modern era, technology runs human lives. The presence of technology is very useful in facili...
This study aims to determine how much influence the celebrity endorser and electronic word of mouth ...
PT. Kosmetika Global Indonesia is a company that produces quality beauty products and already has a ...
The purposei ofi this studyi was to determine the effect ofi celebrityi endorser andi ...
This research is a type of quantitative research conducted on Ms Glow skincare products in the city ...
AbstractDigital advertising is currently a trend in society, one of which is advertising through soc...
This study discusses the effect of celebrity endorsement on purchasing decisions mediated by brand i...
Purpose: The aim of this research is to determine the extent of the influence of social media market...
AbstractThis research was conducted to determine the effect of celebrity endorser, advertising attra...
This research discussed the effect of Viral Marketing, and Celebrity Endorsment on Purchase Decisio...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
A purchase decision is one essential goal that all businesses want to achieve, particularly to susta...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
In this modern era, technology runs human lives. The presence of technology is very useful in facili...
This study aims to determine how much influence the celebrity endorser and electronic word of mouth ...
PT. Kosmetika Global Indonesia is a company that produces quality beauty products and already has a ...
The purposei ofi this studyi was to determine the effect ofi celebrityi endorser andi ...
This research is a type of quantitative research conducted on Ms Glow skincare products in the city ...
AbstractDigital advertising is currently a trend in society, one of which is advertising through soc...
This study discusses the effect of celebrity endorsement on purchasing decisions mediated by brand i...
Purpose: The aim of this research is to determine the extent of the influence of social media market...
AbstractThis research was conducted to determine the effect of celebrity endorser, advertising attra...
This research discussed the effect of Viral Marketing, and Celebrity Endorsment on Purchase Decisio...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
A purchase decision is one essential goal that all businesses want to achieve, particularly to susta...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
In this modern era, technology runs human lives. The presence of technology is very useful in facili...