KOMUNIKASI ONLINE DALAM PENYEBARAN HATE SPEECH DI MEDIA SOSIAL TIKTOK

This study aims to explain how the effectiveness of online communication in spreading hate speech on social media tiktok, the concept used in this study is the concept of online communication, the research method used is a qualitative research method with a digital ethnographic approach, data collection techniques using online observation techniques and documentation on several tiktok social media accounts (@ftrpipet, @dedeksantri3, @nursopyah, and @dearachma.d). This research was conducted in the Cibitung area, Bekasi Regency. This observation was carried out on the activity of Fitri's TikTok account, dedek, nur, and dea. The results of this study show how effective online communication is in spreading hate speech on tiktok social media, where videos uploaded by several of the above accounts reap negative comments and hate speech