Evaluation of Palanga city tourism competitiveness

Object: Evaluation of Palanga City Tourism Competitiveness. Objectives: To evaluate the competitiveness of tourism in Palanga. Research problem: What are the factors determining the competitiveness of tourist regions? Methods of research: Analysis of scientific literature; questionnaire; questionnaire of experts; descriptive statistical analysis. Hypothesis: Experts value the competitiveness of tourism in Palanga better than the tourists visiting this city. Research tasks: 1. To reveal the concept and significance of competitiveness. 2. To analyze the factors determining the competitiveness of the tourist region. 3. To evaluate the factors determining the competitiveness of tourism in Palanga. Conclusions: 1. The level of prosperity of a nation is determined by the interplay of three forces: enterprise competitiveness, individual competitiveness, and nation competitiveness., 2. There are twelve key environmental factors that influence the competitive position of a destination, namely: society, technology, culture, demography, economics, geography, history, infrastructure, laws, competitors, policies and resources. 3. The results of the survey of Palanga city tourism sector experts and tourists showed that the experts evaluate the competitiveness factors of the city better than the tourists. It was also found out that respondents have an equal average of internal and external factors determining competitiveness. The quality of the services provided by the tourism companies and the image of Palanga as a destination were not appreciated by the tourists. There are several major concerns in Palanga: events and entertainment, society and prices. Unstable economies and geography and competitors are the main drivers of destination competitiveness. Palanga attracts most tourists because of its convenient geographical location