Add to ORKGCustomer service orientation is about knowing customers and willingly responding their expectations. Research efforts are underway to identify antecedents of customer service orientation. This concept is essential for service sector organizations. This study has examined the impact of Transactional leadership, Transformational leadership and perceived organizational support as antecedents of customer service orientation in the banking sector. Data from 278 respondents was gathered from bank employees in Islambad, Pakistan. Results have shown a positive and significant impact of all three antecedents on customer service orientation. This study will help banking sector organizations to design policies for enhancing customer service orientat...
Customer orientation has been acknowledged by both practitioners and scholars as a critical element ...
Selling is paramount important in marketing and considered as a lifeblood in marketing. Customer ori...
Frontline employees, the employees with customer contact, are the face of service organizations and...
Customer service orientation is about knowing customers and willingly responding their expectations....
It is critical to the success of service delivery that employees are adequately oriented to their cu...
This article examines how service organizations can enhance employees’ customer orientation, often e...
The turn of the century has seen profound changes in the global economy. Marketing played a crucial ...
The main objective of this study was to investigate variables such as personality traits, goal orien...
Purpose Customer orientation of service employees relates to customer satisfaction and loyalty, sale...
AbstractBanking is one of the main sections of the service sector where knowledge and human capital ...
Purpose: The aim of this study is to test whether store-level transformational leadership influences...
In this study, an effort has been made to disclose the influence of customer orientation on customer...
This paper explores the relationships between service orientation and employees’ customer orientatio...
Customer orientation of service employees (COSE) refers to the capacity and skills of employees to (...
Abstract Though, various organisational outcomes are purported to result from market orientation in ...
Customer orientation has been acknowledged by both practitioners and scholars as a critical element ...
Selling is paramount important in marketing and considered as a lifeblood in marketing. Customer ori...
Frontline employees, the employees with customer contact, are the face of service organizations and...
Customer service orientation is about knowing customers and willingly responding their expectations....
It is critical to the success of service delivery that employees are adequately oriented to their cu...
This article examines how service organizations can enhance employees’ customer orientation, often e...
The turn of the century has seen profound changes in the global economy. Marketing played a crucial ...
The main objective of this study was to investigate variables such as personality traits, goal orien...
Purpose Customer orientation of service employees relates to customer satisfaction and loyalty, sale...
AbstractBanking is one of the main sections of the service sector where knowledge and human capital ...
Purpose: The aim of this study is to test whether store-level transformational leadership influences...
In this study, an effort has been made to disclose the influence of customer orientation on customer...
This paper explores the relationships between service orientation and employees’ customer orientatio...
Customer orientation of service employees (COSE) refers to the capacity and skills of employees to (...
Abstract Though, various organisational outcomes are purported to result from market orientation in ...
Customer orientation has been acknowledged by both practitioners and scholars as a critical element ...
Selling is paramount important in marketing and considered as a lifeblood in marketing. Customer ori...
Frontline employees, the employees with customer contact, are the face of service organizations and...